Google Adwords Training

Overview

Google Adwords is a very effective and quick way to market online, easy & cost effective set up, means that for many businesses an effective search engine presence can be up and running in a few hours. It has completely changed the way business is done.

Your course consists of:

  • High quality training from industry professionals
  • All delegates receive our Email Marketing training manual complete
  • Electronic version containing all documentation, useful links & resources
  • Maximum of 10 delegates per course for more individual attention
  • Lunch, Tea & Coffee provided
  • Screen video & audio recording of your training session to refer back (In house training only)
  • FREE – 1 month post training support (In house training only)

Is this course for me?

Designed as an introduction to Google Adwords, this course will suit anyone who wants to start simple day to day management of pay per click campaigns or would like an effective introduction to Google Adwords to ensure effective agency management.
Managing directors, marketing managers, web designers, web developers, trainee web marketers, agency marketers, & small & medium enterprise business owners would benefit from this course.

Do I need any prior knowledge or qualifications for this course?

This is not a technical course but it is advisable that you have an understanding of the Google Adwords interface.

Course topics you will learn

  • Setting up & managing campaigns
  • Keyword research and keyword tools
  • Broad, exact and phrase match keywords & negative keywords
  • Creating ad groups
  • Organising adgroups around keywords
  • Creating powerful adverts
  • Split testing your adverts
  • Click through rate & how to increase it (CTR)
  • Quality score
  • How to lower your bid prices
  • Setting up & monitoring conversions
  • Google Analytics integration
  • Landing pages & increasing their effectiveness
  • Return on investment (ROI)
  • Content network
  • Local & National geographically targeted campaigns
  • Reports
  • Useful Tools

I have a quick question

If you are not sure about any aspect of this course please ask & we will be happy to answer any query you have
enquiry@digitalmarketingstrategies.co.uk

If you prefer to call our number is – 020 8816 8031